When a baby is born, their skin is at its most delicate. Thats why we perfected our formulas over 125 years so theyre now even more gentle for all.

JOHNSONS Baby Soft Lotion is a clinically proven mildness formula with coconut oil that leaves your babys skin feeling soft and smooth after just 1 use.

Infused with the classic baby fresh scent and hypoallergenic in nature, JOHNSONS Baby Soft Lotion soothes and softens delicate baby skin while nourishing it for 24 hours. It is great for kids and adults too.

JOHNSONS baby care products. Trusted by moms for over 125 years!

Features & Benefits:
Clinically Proven Mildness formula specifically design for babys delicate skin
Enriched with coconut oil
Nourishes delicate baby skin for 24hours
Leaves skin soft and smooth after just 1 use
Hypoallergenic & free from dyes and parabens
Paediatrician and dermatologist-tested

About the brand:
At JOHNSONs we never stop raising the bar when it comes to whats best for your baby, weve conducted 90% of all-industry-led research focused on understanding healthy baby skin. Thats why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. JOHNSONS products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products dont just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a babys bond with their parents.

JOHNSONs choose gentle!

How to use:
Gently smooth over babys entire body to moisture.

Safety warnings:
For external use only. Keep out of reach of children. Keep away from sunlight.

Ingredients:
Aqua, Glycerin, Isopropyl Palmitate, Glyceryl Stearate, Cetyl Alcohol, Cocos Nucifera (Coconut) Oil, Dimethicone, Ethylhexylglycerin, Palmitic Acid, Stearic Acid, Polysorbate 20, p-Anisic Acid, Titanium Dioxide, Magnesium Aluminium Silicate, Carbomer, Xanthan Gum, Sodium Hydroxide, Potassium Bitartate, Phenoxyethanol, Parfum