L’Oreal Technique Chroma “Sangria” Permanent Haircolor 1.74ozThe L’Oreal Technique CHROMA True Reds Collection uses a red dye technology unique to L’Oreal Technique that offers key benefits to customers looking for a beautiful red hair color.This permanent hair color has been formulated with the anti-breakage Ceramide R Complex that penetrates the cortex of the hair to condition and help protect against breakage.CHROMA True Reds are long lasting.After repeated shampoos, the color stays deep and true without changing shade.