Lash lifts are trending hard but they’re crazy expensive and cause breakage – ew!

Luckily you’ve got NYX Professional Makeup On The Rise Volume Liftscara. This first-of-its-kind lash lifting volume mascara features an innovative brush design that’s part hourglass, part rounded, coating each lash in its matte black formula for max lash lengthening!

The result is a lifted, far-reaching curling effect that makes your eyes look bigger! Get an instant lash lift in just a few strokes with On The Rise Volume Liftscara.

Case in point: in a clinical study, 95% of participants saw instant volume and 94% saw instant lift.