OGX Purple Toning Shampoo 13fl ozBEAUTIFULLY BRIGHT BLONDE HAIR: Keep your hair the brightest and blondest it’s ever been with OGX Impecca-Blonde Purple Toning Shampoo! This purple toning shampoo is specially formulated to fight off brassy tone while nourishing your hair in the processBUILDABLE RESULTS: OGX’s Impecca-Blonde Purple Toning Shampoo can add buildable color protection to any blonde hair care routine. When you wash it out, know you are giving your blond hair the TLC it needsPURPLE POWER BLEND: This OGX Impecca-Blonde Purple Toning Shampoo, infused with purple fig and iris, works hard to keep your hair blonde longer while moisturizing, hydrating and getting rid of brassy tonesPICK YOUR PRODUCT: Whether you use our OGX Impecca-Blond Purple Toning Shampoo, purple toning drops or a combination of both, OGX lets you pick the perfect hair care combination for your routine! Use it to personalize your perfect shade of blondeSALON-QUALITY HAIR CARE: OGX works hard to guarantee every hair product we make uses high-quality and effective ingredients, while also being free of sulfated surfactants, parabens, formaldehyde donors, plastic microbeads and phthalates