It’s time to amplify your lashes with Rimmel’s latest mascara innovation. A revolutionary formula enriched with powerful plant-based ingredients: 100% cellulose plant fibers, aloe vera leaves, and ceramides that provide structure and strength to your lashes for a 300% amplified volume. The fiber brush captures every lash for adjustable volume with no clumps.

300% amplified volume
Nourishes and revitalizes lashes
Gentle on the eyes, even the most sensitive
Adjustable volume
No clumps or smudges
Easy to remove
Cruelty-free, vegan, and made with natural ingredients

Gentle formula: ideal for sensitive eyes, without harmful ingredients.
Paraben-free: made without harsh chemicals, taking care of your eye health.
Easy application: its brush allows for easy application, with no clumps.
Natural effect: provides a light and natural look, perfect for daily use.
Adds volume and length: provides spectacular definition to your eyelashes, intensifying your look.