Wella EIMI Rugged Texture Paste, 2.53 oz

Build lived-in, defined texture with Wella EIMI Rugged Texture paste. The matte-finish formula sculpts rugged, piecey definition with a strong yet flexible hold that lasts and stays reworkable, so you can reshape your style throughout the day.

Easy to apply and easy to control, this 2.53 oz paste is ideal for short to mid-length styles that call for separation, movement, and a no-shine, natural look. Warm a small amount between your fingertips and work through dry hair, shaping as you go.

• Matte finish with defined, rugged texture
• Strong, flexible, long-lasting hold
• Reworkable throughout the day
• 2.53 oz

Professional texture styling from Wella’s EIMI line.